Coffee Branding Project

This was a class assignment where we had to create an illustration revolving around the theme of a made up coffee flavor, but to also create something eye catching.

Process
Mind Map and Concept Sketches
I started this project by writing down words for themes to play with, types of flavors to use, and the mood/style I wanted to display. I came up with two different concepts, before settling on "Playful Peppermint".
Brainstorming Phase
Brainstorming Phase
Concept Sketches stage
Concept Sketches stage
Concept Sketches Stage
Concept Sketches Stage
Digital Concept Sketch
Digital Concept Sketch
Experimenting Sketch
Experimenting Sketch
After I took the sketches to digital, I started to experiment with the layout and poses of the wolves. After figuring out the composition, I eventually moved forward with linework, rendering and typography. 

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