Michaels is one of America's biggest craft companies, selling a variety of materials for many people across the world. It thrives on appealing to every artist, and providing a wide selection of materials.
This was an ad series made with Michaels in mind, with the intent to be put in a magazine, but also to fit multiple formats and sizes. Each ad while made to work as a series, can also be used individually to promote different crafting mediums.
Process
Step 1: Concept Sketches
Step 2: Photoshoots
The next step was creating original photos required for the ad. I took multiple photoshoots to play around with the props, and angles, determining how to best execute the vision of the sketches.
Set up
Testing Set Up
Test Shoot
Refined Set up
Refined Photoshoot
Step 3: Refining
After the shoot I started to get to work on refining the look of the photos that were taken by experimented image treatment, applying masks to cover up unnecessary elements, and fiddling with the placement of the typography.
